About Acoris Advisory
Marketing decisions, made at the core of the business.
Acoris Advisory is a strategic marketing advisory for founder-led businesses. We diagnose before we prescribe, advise with senior judgment, and execute only what a business needs.
Who we are
Advice first. Execution where it helps.
Many firms start by selling a service. Acoris starts by understanding the business: its customers, numbers, team and goals. What we recommend, and what we take on, follows from that.
What we do
We help businesses find what is holding their marketing back and decide what to do about it. That can mean a one-time Marketing Diagnostic, a senior advisor beside the founder every month, or hands-on execution where the team needs it.
How we work
Every engagement follows the same order: diagnose, advise, execute. The structure comes from the Acoris Marketing Operating System, our five-stage method. The scope is different for every client, because it comes from what the diagnosis finds.
Who we work with
Founder-led and owner-managed businesses, typically with ₹1–50 crore in revenue, whose marketing is active but not producing the growth it should. Our clients include financial services firms, D2C and retail brands, B2B service companies and non-profits.
Where we work
Acoris is based in Mumbai and works with clients across India, including Chennai and Kolkata, and abroad. Most work is remote, with regular visits in Mumbai and periodic visits elsewhere.
Why “Acoris”
The name comes from the core.
Marketing decisions should be made at the core of the business, with its customers, economics and goals in view, not at the edges, chasing channels and trends. That is why our line is Marketing at the Core.
What we stand for
Five commitments.
Diagnosis before prescription
We understand the business before we recommend anything.
Only what you need
We never sell a service the business does not need.
Judgment over noise
Not every trend, tool or tactic deserves attention.
Accountable for outcomes
We measure ourselves by business results, not activity or vanity metrics.
We grow when our clients grow
Our success is tied to yours.
Who leads Acoris
Two decades of marketing, from the inside.
Acoris is founded and led by Hridesh Singh, who began his marketing career in 2003. He has led marketing inside established Indian businesses, as AVP-Marketing at S.Kumars Group and GM-Marketing & Operations at Naresh TexoPrints, where marketing decisions had to answer to sales, operations and the balance sheet.
Since 2018 he has advised founder-led businesses across financial services, D2C and retail, B2B services and non-profits. Acoris brings that experience into one structured practice.
How we work with clients
Led by Hridesh. Run like your own team.
Hridesh leads every engagement. He sets the direction, reviews the work and stays accountable for what was agreed. When we work on your marketing, we work as an extension of your team, with the responsiveness of an internal team.
Acoris is based in Mumbai and works with clients across India, including Chennai and Kolkata, and abroad.