Marketing Diagnostic
Find out what is really holding your marketing back.
A structured, one-time review of your marketing across five areas. You get a clear diagnosis, specific recommendations and a prioritised plan before you spend another rupee.
When it makes sense
When a Diagnostic is the right first step.
- Marketing spend is rising but results are flat.
- Leads come in but do not turn into business.
- Your team is busy, yet nobody can say what is working.
- You are about to hire, change agencies, launch or enter a new market.
- You want an independent senior view before a major decision.
What we review
Five areas. One connected view.
Each area is scored out of 40 on the Acoris 200-point Marketing Scorecard, so you see your strengths and gaps side by side.
01 · Ideal customer
Who you serve best, who you should not chase, why customers choose you
Are we clear on who we are for?
02 · Resources
Team, budget, tools, agencies and partners
Do we have what the plan needs?
03 · Current marketing
Positioning, messaging, channels and the customer journey
Are we doing the right work?
04 · Results
Leads, conversion, cost and contribution to revenue
Is marketing producing business?
05 · Goals alignment
Business objectives against marketing priorities
Is marketing pointed at what the business needs?
How it works
From your question to a clear plan.
- STEP 1 Share the situation Tell us about the business and what is not working, through the enquiry form.
- STEP 2 Fit conversation We confirm a Diagnostic is the right step and agree the scope.
- STEP 3 Review We study your data and channels and speak with the founder and key team members.
- STEP 4 Findings session Hridesh walks you through the diagnosis, the scorecard and the recommendations.
- STEP 5 Decide what follows Act on the plan yourself, or continue with Advisory or Execution support.
What you receive
What you walk away with.
- The 200-point Marketing Scorecard for your business
- A written diagnosis of the main constraints, with the evidence behind each
- Specific recommendations, not general advice
- A 12-month marketing roadmap with a detailed 90-day action plan, reviewed at 90 days so you can course-correct
- A findings session with Hridesh
What we need from you
- Access to marketing and sales information: ad accounts, website analytics, enquiry or CRM records
- Two or three conversations with the founder and key team members
- An honest picture of your goals and budget
Everything you share stays confidential.
Questions about the Diagnostic
Before you request one.
What does the Marketing Diagnostic cost?
₹50,000 as a one-time fee, covering the full diagnosis and recommendations. Applicable taxes are extra.
How long does it take?
Typically 2–3 weeks once we have access to your information.
How is this different from a free audit from an agency?
A free audit usually leads to that agency's own services. The Acoris Diagnostic is paid and independent, so the recommendations are about your business, not about what we sell.
How is the Diagnostic different from Marketing Advisory?
The Diagnostic is a one-time snapshot that tells you what to fix first. Advisory is a monthly retainer in which Acoris stays beside you as markets, teams and results change.
Do we have to continue with Acoris afterwards?
No. Many businesses act on the plan with their own team. If you want support, Advisory and Execution are scoped separately.
We already have a marketing team or agency. Is this still useful?
Yes. The Diagnostic gives your team a clear direction and shows where their effort will matter most.