You have a team or agency
As your advisor
You want a senior view on decisions, honest reviews of the work and someone to hold the direction steady.
Marketing Advisory
A senior marketing mind beside you, every month.
The Diagnostic tells you what to do. Advisory keeps you doing the right things as markets, teams and results change.
Request a Diagnostic Every advisory engagement starts with one.
Two ways to work together
As your advisor, or as your head of marketing.
No senior marketing leader yet
As your acting head of marketing
A fractional CMO role. Acoris leads the function part-time: the plan, the priorities, the team and the vendors.
What advisory covers
Where senior judgment changes the outcome.
01 · Direction
Where the business should focus
- Marketing strategy and the quarterly plan
- Positioning and messaging decisions
- Launches, new markets and new offers
02 · Investment
Where the money and people go
- Priorities and budget allocation
- Hiring marketing staff
- Choosing and briefing agencies
03 · Performance
Whether it is working
- Reviews of your team's and agencies' work
- Performance reviews against the business goal
- Course-correction every 90 days
How it runs
A steady rhythm, not occasional advice.
Every fortnightReview meetings, and whenever a decision needs one.
Weekly or monthly reportsEvery week for B2C and D2C businesses, every month for B2B.
Within hoursResponses on calls, WhatsApp and email, as an internal team member would respond.
Remote, with visitsRegular visits in Mumbai and periodic visits elsewhere.
We work as an extension of your team, and we ask the same responsiveness from you.
Why advisory
Senior experience, sized to your stage.
A full-time CMO is a large commitment for a growing business, and a junior hire cannot set direction. Advisory gives you 20+ years of marketing leadership at the level of involvement your business needs today, with an outside view your internal team cannot give you.
Fees
How it is priced.
Advisory is a monthly retainer, scoped to the role Acoris plays and the scale of your business, with a minimum of three months. The scope and fee are agreed after the Diagnostic, before any work begins. Execution support, if you need it, is scoped and priced separately.
Questions about Advisory
Before we begin.
Do we need a Diagnostic first?
Yes. Every advisory engagement starts with one. Advice without a diagnosis is guesswork. See what the Diagnostic includes.
What is a fractional CMO?
A senior marketing leader who works with your business part-time, setting strategy and leading the team without the cost of a full-time executive. At Acoris this is the deeper form of Advisory.
Can you work alongside our agency?
Yes. Acoris gives the agency clear direction and reviews its work against your goals.
Can we add execution support later?
Yes. If the plan needs work your team cannot cover, Acoris can take it on, scoped separately. See Marketing Execution.
Is there a minimum commitment?
Yes. Advisory engagements run for a minimum of three months.